UI Prototyping

When visitors land on your product or website, how do you ensure your user interface (UI) is easy to navigate, helps intuitively guide people to achieve their tasks, and simplifies their path to convert into paying customers?

UI prototyping lets you map out, visualize, and test future user journeys before you spend time and money building your product’s actual user interface.

1. Design and test user flows 

A user flow is a path a person takes inside your product interface—from their entry point right through to their final interaction.

The goal of a UI designer is to ensure users have a smooth and intuitive interaction with the product throughout all these points. UI prototyping helps you achieve just that.

For example, in a language learning app, you would try to map out each interaction from the moment a user takes their first language proficiency test. User flows help you identify any areas of confusion or complexity and identify opportunities to improve the user experience (UX). By creating a visual representation of an application and testing it with a focus group, you see how actual users perceive and navigate your product.

3. Align with your stakeholders and get buy-in

A UI prototype demonstrates a product’s design and functionality to stakeholders, clients, and potential users. 

A prototype gives stakeholders a better understanding of how users interact with the product, website, or application while it’s in the design and development process. This allows them to make decisions about features, design, and functionality before they finalize and release the product to the public.

2. Identify and prevent roadblocks 

Creating a UI prototype helps teams identify any potential usability issues with the user experience or product design that may arise during the development process, allowing designers and developers to make improvements before release.